If you regularly take part in exhibitions or trade shows, you will know that space comes at a premium, and that it is essential to make the most of what you can get. It is important to have an exhibition stand that is designed for a purpose. Not only does it have to draw attention to your stand, but the exhibition furniture you choose should fulfil certain functions effectively. The first thing you have to focus on is to draw the eye to where you are. There is a wide variety of exhibition furniture, banners, gazebos and other objects that can help to make your stand more visible.

Usually, the objective of any exhibition stand is to draw as large a crowd as possible. It needs to appeal to your target market and potential consumers, and if there is any competition present at the same event, you really have to pull out all the stops to make your brand stand out. Often, exhibition furniture can make a huge difference in terms of how your stand is perceived, and if you employ the right kind of pieces, you can leverage the comfort and ease that these pieces provide to the advantage of your brand.

Because there are so many different varieties of exhibition and trade show stand builds out there, you have to rely on what you have inside your stand, in order to make an impact. This is where exhibition furniture can make a real difference. You have to employ pieces that will not only entice your potential customer to come to your stand, but to also make them feel comfortable enough to remain there for a while. This provides you with the opportunity to engage with your client base, and to help them to interact with your brand and find out more about it.

Of course, the variety of exhibition furniture almost knows no bounds and the possibilities are endless, which means that you have to be very choosy and wise when it comes to selecting the most effective exhibition furniture for your business. It is essential that you know your objectives before starting out on an exhibition mission, and you need to know how to reach your target market with the least amount of effort.

It certainly does pay to find exhibition furniture that is not only compact, but also affordable. If you pay for space at some trade show or exhibition, you are likely to be subjected to top dollar for every square metre you use, and finding innovative ways to promote your brand, product or service is very important. Getting hold of exhibition furniture that can truly represent your brand is very effective, and even though you may need some guidance here, it helps to find a great supplier of exhibition furniture that can stand up to public scrutiny.

The trick here is not necessarily to find the best exhibition furniture, but to find the best supplier of exhibition furniture. Because these people in this industry tend to focus their efforts on making stands more attractive to target markets, they are well versed in the industry. This means that you have to engage the people who know best.

At Scan Display, we have a wide range of expertise that extends well beyond just providing outstanding exhibition furniture. We can also advise you on other ways to draw your customers to your stand at shows and exhibitions, and to make those connections work for you.

Give our team at Scan Display a call today to find out more!

If you want the exhibition to be a tool for creating customer relations, build upon existing relations, and develop a strong brand, then the exhibition printing must be done professionally. The way that the message is portrayed will reflect upon the creativity of your company and the professionalism with which you approach tradeshows.

You need to know that not only the lettering and graphics must draw attention, but also the overall printing. You want a fresh focus and you want the display to be professional. Fabric is perfectly suited for exhibition printing ensuring a quality finish, while the display will also be light. With fabrics you will save on storage space, be able to use the printed displays again and will have various options regarding size, colours, and performance enhancements.  Easy to setup, pack away and move from one spot or exhibition to another, fabrics are the ideal materials upon which printing can be done.

We don’t only provide the materials, but also the design knowledge, and professional printing skills to ensure that this part of your exhibition display will be a stunning success. View our extensive range of services and products and contact us today for customized options, rentals, and modular options and of course, exhibition printing.

The next step involves the planning of the exhibition marketing at the tradeshow. You should know which products you want to promote, the target audience, where the stand will be, which colours to use, the types of display stands that will be needed, consider furniture, lights, flooring, light boxes, whether you want a custom stand or a modular stand, banners, the types of banner stands that will be used, how many staff members will be available, which sales materials you want to hand out, how you will get attention amongst hundreds of exhibitors, how the lay-out of the booth should be, and whether you will want counters, and more.

Considering what goes into exhibition marketing, it is no wonder that so many businesses call in the help of experts such as Scan Display. We are able to help with just about everything including the display stands, booth setup, furniture, lighting, flooring, air-conditioning, banner design, and more. Let us focus on the exhibition marketing at the tradeshow while you focus on the product or service that you want to promote at the tradeshow. We have a long track record of exhibition successes for small and large companies. Many of our stands have won prestigious awards. Contact us today for a quote and find out just how affordable our design and marketing services are.

When it comes to your business, how do you ensure that you’re not wasting money on caps and t-shirts that will sit in the back of people’s cupboards for the rest of eternity? Is there a way to brand, a place to brand and a method to brand that will ensure your products are out in the open, becoming small mobile billboards that advertise your goods and services? Talented branding companies are coming up with more and ways to brand promotional products for their clients and these are all relevant, interesting and cost-effective.

Get the Right Branded Promotional Products for Your Business

Whether you are the sole proprietor of a tiny accounting firm, or you are in charge of a R10 million marketing budget for a huge corporation, you need to know how to brand smart, so that your promotional products will work harder for you. One of the most topical issues currently being addressed in marketing journals is wastage, and this comes down to the right target audience seeing your branding. So how do you make sure the right people see your message?

Think about a billboard and how many people see it every day as they go to work and return home. If you were selling an expensive product, like a smartphone, what would be the value in having low-income target markets seeing your message more frequently than those who could actually afford to buy your product? This is what is referred to as wastage and when it comes to branding, no one can afford to waste their allocated marketing spend for the year.

It’s Important to Reduce Wastage

So how do you ensure that you get your message into the right people’s homes, hearts and minds? This is actually easier than you may think, especially when you consider that people who are grouped together in terms of location, demographics and psychographics have access to the same forms of media. So if you want to advertise a smartphone to those high-income earners, why not brand coffee mugs, and conduct office desk drops at high-profile companies, rather than spend millions on outdoor advertising?

Reducing wastage can sometimes mean location-based advertising and promotional branding too. Giving away small and inexpensive keyrings in a mall may make you feel like you are connecting with loads of consumers on an emotional level, but how many of those will actually buy what you are selling? If you are hoping to take a high value product to market, you should only give away branded products in a high-income mall and only to those who are more likely to buy what you’re selling.

Better Branding Gets More Attention

It is not only the money you spend on branding or where you brand that is important. It is also how you brand promotional products, and what those products are, that drives your message. You need to remember that consumers are swamped with advertising, marketing and branding all day long, so for your products to stand out, they have to be different, shocking, exciting and create talk-ability, just like your message.

A company selling t-shirts, for example, would have a lot more success in giving away branded clothes hangers with a funny message on them, than they would by just saying, ‘buy our t-shirts’. Similarly, if you trying to get more clients for your plumbing business, branding a roll of toilet paper with the message ‘We’ll take care of your poopy jobs’ is much smarter than giving away a flyer.

So it really comes down to a little creativity and some time spent considering how you want your target market to see you, before you spend the big bucks on branded promotional products.

Whether you’re a business working the tradeshow booth circuit, or simply an organization trying to get your brand out to your targeted demographic, chances are you’ve heard about Scan Display within your industry inner circle.  While exhibition corporate branding solutions can prove a major success in any marketing mix, it has also firmly established itself as a major weapon in developing a brand at trade shows or event and retail exhibitions. If you’re currently not considering this approach in your displays for exhibitions, it’s time to start!

Speaking sense is more important than speaking loud and branding is all about getting heard the most in the congested market space. Scan Display provides corporate branding solutions with infinite resources to help your business succeed!  The team at Scan Display bring out the best in your products and showcase it with a tremendous level of expertise and an obsessive attention to detail. We are committed to providing ideas, inspiration, strategy, and tools to help corporates grow their business and achieve success through exhibition branding solutions. Our proven solutions help customers drive exhibitions, events, retail and display markets, advertising campaigns and trade show traffic. We can assist you to build your brand through the following solutions:

• Exhibition services
• Project management
• Retail display
• 3D design
• Graphics & print

Exhibition Branding Solutions

One of the best corporate branding marketing solutions brushed aside by many corporate businesses is that of making use of branded exhibition stands. However, this can be an excellent solution of meeting your target market and getting your brand noticed. Influencing the customer’s behaviour in favour of successful branding solutions is the prime focus of our work. As part of our exhibition branding solutions, we study your business objectives, your products and most importantly your end customers to know what they want and how your exhibition can stand out from the rest. We have an extensive and comprehensive collection of display products with which we do this, and the correct combination can ensure your brand’s success.

Scan Display supplies the full range of exhibition and event services from custom-built exhibition display stands and portable systems to roll-ups and pop-ups, banners, flags and brochure holders, clip frames, carpeting, electrics, audio visual and furniture rental. We have pioneered the use of rolled carpets, tension fabric systems and modular shopping kiosks in the local market and proudly own the rights to manufacture the modulbox™ and mo5™, mobile exhibition and event solutions, in Southern Africa.

Scan Display is a company that will look after the design and construction of your exhibition display stand from start to finish, from logo design, graphics, production, delivery, erection and eventual breakdown of your display.

Important Factors to Consider When Using Displays for Exhibitions

When creating your company exhibition display there are a few significant features to keep in mind throughout the design process to guarantee that you end up with a final product that truly encompasses the business image that you want to convey. Always keep a steady focus on the professional image that your exhibition display offers to passers-by. Your expectations of your exhibitions should always reinforce your image as a polished, poised and professional one. Never set up an exhibition display that looks shabby and dated – it instantly renders your company as an ineffective (and potentially financially struggling) non-entity! Additionally, consistency should also remain a priority throughout the design process. In order to truly showcase your best branding efforts, your exhibition should convey an updated, consistent branded message.

Scan Display is a market leader in the exhibition industry, and with our help you can have an exhibition display that will be a crowd-puller, guaranteed to get your brand noticed. We will boost your brand in highlighting the benefits that attract your desired customers and give you the advantage that you desire and deserve. Our branding solutions add value to your brand image and thus prove beneficial in forming a positive brand perception.

Contact Scan Display today, our team of professionals can assist you with your trade show and exhibition corporate branding solutions, every step of the way.

There is basically one rule in trade show marketing – get noticed! Without getting the attention of your target audience you are not likely to meet your marketing goals. You have to realize that there are other companies all vying for the attention of the same people and because of this your exhibit has to be the best. Making the most out of trade show opportunities for exposure can lead to brand awareness and huge sales and consequently, an increase in profits. Consider the following ideas to get your trade show display into the millennium and help yield maximum sales results:

• Update trade show booths – the easiest and most impactful place to start is always with the exhibition itself. If you’re currently working a stand that looks like a major marketing blast from the past, it’s time to update. Partner with a professional design team to bring your look up to the 21st century with innovative, yet purposeful, accents and detailing.

• Bring in modern technology – whenever possible, incorporate technologic innovations throughout your trade show booths to hold the crowd’s attention. Renting flat screen TV’s to loop company commercials and/or using digital tablets to display promotional presentations and material are just two of the many ways you can use technology to make your company look like the cutting edge leader it is.

• Offer an exciting giveaway – get creative with giveaway strategies to help give your team a cutting-edge and exciting vibe. Your choice of trade show gifts can make or break your event performance, so make your giveaways count! The best custom printed giveaways are take-home reminders of your new product line or service announcement – often with a unique or out-of-the-ordinary flair. Ensure greater staying power with show giveaways that serve a handy purpose around the home or office. Want to truly think outside the box? Then hold a raffle for a more expensive item that will generate showroom buzz and have guests lining up outside your booth.

• Get social with your approach – Yes, gathering business cards is still a great way to generate leads. However, today’s entrepreneurs understand the importance of using social media outlets to enhance their competitive edge. Have your Facebook, Twitter and other pages prominently displayed on business cards and even the booth itself as a modern way to connect with your customer base and alert them to where you’ll be exhibiting next!

Trade shows are a fantastic way to promote your brand and bring some visibility to your business. Good planning and preparation will help your display table stand out from the crowd and increase brand awareness at your next trade show or event. Contact Scan Display or visit their online shop for some incredible trade show products and ideas guaranteed to get your brand noticed.

That may sound like a simple task to some people but the fact remains that you’re still creating an impression with the visitors, and when you throw it altogether in a slap-dash fashion it tends to give your potential new customers the same impression. Fortunately, for those of you that prefer to have something that is quick and easy to set up, it is possible to find an exhibition solution that lets you do exactly that, without the sloppy side-effects.

Choosing a Stand Solution that Suits You

When you choose a display stand that suits who you are and what you do, then you’ll be well on your way to creating an impressionable stand. When you have all the necessary information right there at your fingertips, it enables you to give your customers everything they need to know who you are and how to get hold of you once they have left the expo. Unfortunately, that will only work for people that are looking for you specifically; so if you want to grab everybody’s attention, you will need to go the extra mile and do what is necessary to impress people walking past.

Instead of relying on the usual billboard style display, you can create an entire walk-in store for people. It takes them out of the expo and into your little world where you engage and interact with them a whole lot better. Compartmentalised units can be transported to site, clipped together to create your stand and then taken down again once the expo is finished.

Modular, Portable and Custom Designs are Available

Modular systems are ideal for the up-and-go exhibitors because they allow you create just about any layout you want while keeping the entire stand simple and easy to use. There are display areas, billboard areas, glass display cabinets, counter tops and all with enough room to put a table and a few chairs down so that you can sit down and talk to your customers.

Portable displays are even more convenient because they are ready made and ready to go, whenever you are. A billboard style unit can be folded up and wheeled off to any location you need it, allowing you to create a simple stand that has all the information your clients need to know who you and what you do. It also allows you to maximise your budget by lowering your overhead costs.

Turnkey Solutions

Turnkey solutions for exhibitions and events infrastructure means that you have found a display solution that gives you everything you need for your next exhibition, so you have the most impact on your potential new customers.

Getting your business brand out there and notices is vitally important if you want to ensure that you are always ahead of the competition. Grabbing the attention of your potential clients is not always easy, especially in such a competitive market place which seems to be the case these days, but remaining productive and successful should be your driving force. The best way to get your company ready for the various upcoming 2013 expos is to ensure that you have all the gear for an eye-catching and professional display. At Scan Display we can assist you with this and will ensure that you are not only presented with the best products on the market, but are also guaranteed affordable rates.

At Scan Display we have a number of years of experience behind us which means we have been watching as the trends change and differ from year to year. We have an understanding of various markets and will be able to provide you with useful information and advice when it comes to presenting your brand at an exhibition, expo, and trade fair or similar. Investing in the right products is absolutely essential and if you choose wisely and ensure that they are well looked after, you can expect to be able to use them numerous times in the future too.

With our assistance you can shop online and have a complete stand made up, fully branded and ready to wow your clients and target audience. When browsing through our extensive product range you will find items such as roll up banners, show cases, brochure stands, poster displays, folding systems, outdoor displays, portable stands, drums, furniture, audio visual systems and so much more. What’s more is that when purchasing these items you will have the option of having them branded with your company details so that your clients can see where you are and what you are offering from anywhere in the exhibition or expo area.

If you are looking to get your company ready for the 2013 expos that are coming up, don’t waste time. Make sure that your order your outdoor and indoor advertising items as soon as possible and work with our designers to ensure that your printed materials are eye-catching, though provoking and effective. At Scan Display we will be able to advise you professionally and ensure that you are presented with options that you will be proud to advertise and market your business and brand with.

South Africa has well over a thousand venues for conferences and exhibitions available throughout the country. Some of these a small intimate centres hidden away in the bushveld while others are state of the art exhibition and convention centres. Most of these venues offer a number of side attractions that can be included in conventions, including experiencing African culture and shopping expeditions. There are far more South Africa Exhibitions going on at any one time than you would imagine. At the time of writing there being an average of more than thirty exhibitions per month over the next several months.

South Africa is actually an excellent venue to plan your exhibitions. The country has a first-world infrastructure, temperate climate, breathtaking scenery and world-class hotels. It is an ideal location for international congresses and conventions. The country also has a number of exhibition professionals that you can make use of for the design, construction and erection of your display stand, one of which is Scan Display. Scan’s head office is in Rosebank, Johannesburg, and the company has branches in Cape Town, Durban and Gaborone, and distributors in Bloemfontein, Port Elizabeth, Windhoek, Lusaka and Swaziland. We also have the support of a global network, with partners in Australia, the United Kingdom, the United States, France, Belgium, Germany, Egypt, Dubai and Turkey. South Africa Exhibitions are gaining more and more popularity overseas and are well worth investigating. To learn more about using Scan Display for your next Trade Fair, contact us at +27 11 447 4777

Scan Display solutions is a specialist provider of a wide range of medium and topic or theme related displays, both indoor and outdoor exhibition as well as a wide, all inclusive range of presentation products, which include large custom-built stands and portable systems to banner systems, brochure holders, display cases and clip frames. Our founders realised early on that any company’s strength lies in its project management capabilities, and that is why Scan Display boasts with a team of trained and educated experts whom continually conceptualise, design and deliver powerful display solutions and outdoor exhibitions promptly, and without fail. Our clientele is worth more than gold to us, and that is why we ensure that we handle each assignment as if it were our own. We do not take on assignments, irrespective of the nature, whether it be an Outdoor exhibition, or a corporate portfolio display, we only handle what we have at a time, and will never over load our creative staff.

With Scan Display – you can expect superior outdoor exhibitions that will entice the intended audience with superb mechanics, brilliant graphics and excellent functionality that speaks directly to the targeted market, every time, on time.

So why not trust Scan Display for the best in any visual presentations, ranging from quality, engaging and attractive outdoor exhibitions, to medical portfolios to business displays and presentations for the office or boardroom. With us you are treated like our only client, and thus we can guarantee, unique, innovative and high quality products every time for each and every solution all year round. For this and more exciting information on Scan Display, why not visit our website today… You will unlock success when you do.